Actinic Site Content

Building Content for Your Actinic E-commerce Web Site

With the design, navigation and web site shell in place, the next thing you need is content for the website. Creating effective content for both your e-commerce and informational areas of your site will have several important results. To build and reinforce belief in your brand that you know your business; improve sales and quality of sales through improved search engine ranking and customer knowledge; reduce the need for e-commerce customers to convert to offline communication to seek information, thus saving you and your staff precious time.

When you are planning your site, you need to consider what messages you want to convey to your customers, both new and existing. What information about your company and your industry will they want to know? What questions are you always getting asked? What knowledge do you and your staff have locked away in your memory that could be put down on digital paper to help your customers to arrive at an important buying decision?

Creating Actinic pages

We advise our clients to add as much meaningful content to their site as is possible, and we will assist in any way we can, from helping with planning, to entering the content for you to get you started as quickly as possible. If required, we can provide skilled copy writing services optimised for the Internet.

• For advice personalised to your business on your e commerce solution, click here

Creating Images For Your Actinic Website

You'll sell a lot more products if you have high quality images and photographs. It can be quite time consuming to ensure you have good quality photography and images which look like part of a collection rather than cribbed from various places, so a bit of time and effort invested here can go a long way.

At the design stage, your designer will discuss the layout of the product pages and how product photos or images for different pages will fit into the page. They will provide you with recommended dimensions for images which you will need to stick to in order to create the best possible image consistency within your e-commerce website. If you have multiple products on a page and don't stick to the same widths for all images, your page will start to look untidy and depending on how your page is designed, you could cause other elements of the product page to be pushed out of place.

Don't forget that no matter what the final desired images are, if you don't start out with high quality source images, you won't finish up with high quality final images. Ask your suppliers if they can give you images for you to use. If not, make sure you get your products photographed professionally, or at the very least, properly lit using a high quality digital camera.

• We can assist with any part of image creating/manipulation click here for further information.

Adding Products to Your Actinic Website

As with the non-e-commerce content of the site, you need to ensure the product information you are relaying is accurate, up-to-date and as complete as possible. You need to ensure the method of adding products you use is effective and efficient, which will not necessarily be the quickest way. Remember that the more work you do, the less your customer has to!

Filling in Your Actinic Product Data

Depending on the complexity of your products, adding the data could be a time consuming process or it could be a breeze. How long this will take will depend on how much information you have available and how much you want to give to your customers. The answer to that should be; to give them all the information they could need to make their product selection and complete their purchase. Ideally you want your customer to arrive at your Actinic website and be able to complete the whole transaction without having to resort to telephoning you for further information about a product.

Make life easy for your customer by presenting all the necessary information and options clearly.

While data entry is an unglamourous task, it is essential to the success of your Actinic website that all the data is accurately entered and prices are correct.

By analysing what information you have on your products and how you have it stored, we can recommend the most effective method for you to get your product information into Actinic.

Accepting Credit Cards

How are you going to take payments through your site?. We are finding more and more banks are insisting on using an online authorisation method so your staff never actually have to touch card details.

• For advice on accepting credit cards click here.

Training For Your Actinic Website

Are your staff prepared for the digital life? We can help you make the most of your ecommerce web site by ensuring you know and more importantly understand how to use Actinic effectively. From data entry, through order processing to complex special offer systems, our knowledgable trainers will guide you through, and it doesn't end there with a dedicated technical support team, we're with you all the way.
Actinic training - how we can help