Writing Web Friendly Copy

The Best Way to Get More Web Site Traffic

“How do I get more visitors to my site?”
It's no good having the best web site in the world if no one knows it's there!

You can pay for Pay Per Click advertising. You can buy banner ads. And yes, it's a good idea to have a newsletter and a growing subscriber list.

But if you want to do something that will consistently increase the number of visitors to your site... add content.

Add content pages regularly. This is an important part of your web strategy. Make a habit and a discipline of it. It helps to keep your web site fresh.

This is time consuming but when you are adding new pages with plenty of text content this is what will happen:-

Your visitors and subscribers know they can always look forward to something new when they come to your site and they know it’s worth coming back to visit again. You are increasing the value of your site.

Equally important, Google and the other major search engines will index each new page and list it on their results pages. Also by researching relevant keywords and optimizing each new page, you can achieve some high listings.

The search engines will take note of the frequency that you add new content and crawl your site more often.

Remember we are not just writing for people

One very important consideration – it's not just people who read your web site. Search engines, such as Google, Altavista Yahoo etc. send out automated computer programs, called 'spiders', that 'read' a web site. Depending on the content and layout of the site, the search engine spider decides how important that site is and assigns it a ranking.

This is a critical element of web design if you hope to gain a good search engine position.

This is not a way to create a great new surge of traffic to your site but a long term strategy to ensure a steady flow of traffic. It takes time, but it’s worth it.

All of this sounds good, but I hear you saying “I haven't got the time or expertise”

Fortunately Smart Epos Ltd are very good at it.
Leave it to us

You provide the content and we will prepare it for the web – short, sharp and focused copy that will appeal to humans and spiders!

Fill in our enquiry form for more details or call us on 0845 225 3003.