Site Promotion
So you have a site and you need traffic?
No doubt you have endless calls from companies that specialise in web marketing techniques and offer you their services for £1000s of pounds per year to get you to the top of the Search Engines but usually only for a couple of key search words.
Smart Epos do not make wild promises, we can either train you to manage your own optimisation or work with you on agreed proposals to look at a complete web marketing package.
We believe that thorough research is the starting point for optimisation, fully understanding your market profile and deciding on a strategy. Who are your potential customers? What kind of search words would they use? Are they mainly male or female or both? Are you sensitive to events such as Christmas?
Using web site statistics and tracking tools provide useful ways of deciding on your web strategy. Below are some of the things that need to be managed.
- Domain Names - you may wish to buy a few generic domains to help with webmarketing.
We will advise on the presentation of your site - you may be getting traffic but no one is buying - layouts could be poor, or products and services not displayed to maximum effect. We will give you an independent review of the site and if necessary make recommendations.
- Website Content - many sites are thin on web content, optimised
articles and information pages are really important as search engines
love 'content' to index, and by cross linking into other areas
of the shop or website you also improve your chances. Smart Epos
can provide
optimised
copy for your site.
- Using correct coding can effect how search engines crawl your
site and we look at this aspect in detail.
- Regularly update content search engines love. Those additions
can have an impact – think
about setting up a blog.
- Incoming links from other well ranked sites. We can advise on
this aspect of web marketing. You need to build affiliate links to other
sites.
- You may also have a case for a specialist 7 or 8 page micro site hosted
on another web server. This will focus on particular keywords
with plenty of cross linking. These sites must be able to stand
alone, have real content
and make sense.
- Forums can be a great help in pulling up your rankings – we
can advise you on this should you decide to use one.
- We can also make sure you are entered into as many free directories
as possible. This will also assist your search engine listing.
- Pay-per-click is an important aspect of web marketing we are
happy to quote for preparing and managing your campaigns.
We could write a book on web marketing!
Further Information
- Please contact us with your requirements and we can provide a customised quotation.